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The 17 Best Shopify Clothing Stores Of 2023: Insights And Inspiration

the-17-best-shopify-clothing-stores-of-2023:-insights-and-inspiration
The 17 Best Shopify Clothing Stores Of 2023: Insights And Inspiration

When it comes to Shopify clothing stores, first impressions matter. After all, they influence whether a digital passerby becomes a customer. 

A successful Shopify store welcomes visitors with an intuitive user interface, provides a seamless shopping experience, and builds trust with powerful marketing.

We’ll take a look at successful examples so you can design your own Shopify clothing store that’s visually appealing, functional, and profitable.

Industry experts predict that the revenue of the global apparel market will reach $1.94 trillion by 2027, proving that the fashion industry is thriving. Much of this growth is happening online, with Shopify playing a key role.

Various factors influence whether fashion brands and their stores on Shopify become successful. While a certain strategy may work for one online store, it may not guarantee success for another. Understanding your target audience and tailoring the store to their liking is essential.

After exploring these Shopify clothing stores, you’ll learn how visual appearance and marketing contribute to their eCommerce success.

Asphalte is a trailblazer in the fashion industry, known for its original business model that gathers feedback before manufacturing. Afterward, they launch their apparel through pre-order campaigns. 

They sell t-shirts, hoodies, jeans, and other high-quality apparel.

Their homepage features a modern design and beautiful product photography, giving visitors a taste of what they can expect from their apparel – nothing but the best.

They’ve become an image of a thriving Shopify clothing store.

Proozy, a Minnesota-based wholesaler, is an online outlet store that specializes in clothing, footwear, and accessories. With their clever email marketing, informational pop-ups, and high-quality product photography, they’ve been able to drive sales while guaranteeing their customers are satisfied.

If you’re wondering what to sell on Shopify, this store has a few great ideas – from fitness apparel to accessories to bedroom, kitchen, and electronic products.

What makes this store great?

  • Simple yet rich in content. Avoids clutter and lets their products and discounts do the talking.
  • Pick of the day. They offer daily discounts that entice shoppers to make a purchase.
  • Product zoom. Gives customers a closer look at products with high-quality product images.

Although Proozy has a very simple web design, based on the store’s success – it works. As such, it’s one of the best Shopify stores catering to a wide audience and awakening the interest of young and old alike.

Jimmy Jazz is a retail chain inspired by hip-hop.

This Shopify clothing store offers streetwear, sportswear, and designer clothes. They’re an authorized retailer for over 80 brands, including Nike, Jordan, Adidas, and Polo Ralph Lauren.

Their homepage features a minimalist design, prioritizing only the essentials – their products. Their product pages don’t fall short, either. They combine a simple yet well-thought-out layout with all the information a customer needs.

The Frankie Shop is one of the best stores on Shopify – a go-to place for on-trend styles.

They offer various clothing items, beauty products, and accessories.

What makes this a great Shopify store example?

  • User-friendly design. Simple, clean, intuitive, and reliable.
  • Simple navigation. Easily access collections – New in, Clothing, Lifestyle, and others.
  • Fully responsive. Display on whichever device you like.

With its uncluttered interface, slide-down menus, easy checkout, and a full-width banner image leading to its Instagram feed, The Frankie Shop has done everything to provide a great customer experience.

Faherty is a family-run lifestyle brand and a popular Shopify clothing store.

This store offers various high-quality products, such as shirts, hoodies, outerwear, and much more.

With a professional design, easy navigation, and beautiful product photography, enticing store visitors to explore further, Faherty is one of the best eCommerce stores out there.

If these top clothing stores have inspired you, you can learn how to sell on Shopify and start a print-on-demand business today.

With Printify, you can design t-shirts, hoodies, shoes, and more than 900 other products.

Take a look at some of our product categories you can customize and start selling on Shopify today:

Make It Happen Today!

Marine Layer is one of the best examples of Shopify apparel stores. They make their own fabric that’s sustainable, soft, and ethical.

They sell casual apparel for men, women, and children, perfect for a 7-day weekend style.

Here are a few other reasons why Marine Layer is such a successful Shopify clothing store.

  • Visual storytelling. When the landing page loads, it showcases the brand value with a beautiful California-inspired video.
  • Stunning imagery. The homepage features three collections – Summer Archive, New Guys, New Gals – complemented with high-resolution product photography.
  • Sticky navigation. As you scroll down, the menu stays fixed at the top of the page, allowing for easy navigation.

To further improve customer experience, Marine Layer offers free delivery and returns, gaining social proof by standing by their products.

Natural Life is a Shopify store with a bohemian vibe. Initially planned as a photography business, it grew into a store offering free-spirited, bright, and uplifting products.

This online store sells unique and colorful clothing, accessories, home decor, and various gifts.

Natural Life’s website showcases its playful nature with eye-catching product images taking center stage. The rest of the homepage features various collections, specific items, and an invitation to check out their shoppable Instagram feed.

It’s one of the best Shopify store examples, and its design is perfect for showcasing colorful products and the latest collections.

I SAW IT FIRST is a one-stop shop for all fashion lovers. Their online store uplifts and inspires their customers, encouraging body positivity while providing them with all the latest styles in the fashion industry.

This Shopify store has everything from t-shirts to knitwear to swimwear. They also offer various accessories, footwear, and beauty products.

I SAW IT FIRST is one of the most popular Shopify stores.

  • Rich in discounts. The site features various product collections with professional images showcasing their low prices.
  • Easy navigation. Easily browse collections – New in Today, Festival, Dresses, and many others.
  • Homepage slideshow. The store showcases products and discounts at the top of the homepage.

I SAW IT FIRST is an excellent Shopify store example for entrepreneurs wanting to offer an assortment of products in a flashy way.

Big Bud Press is a relatively small but fast-growing clothing brand specializing in everyday goods. The company, based in Los Angeles, produces high-quality clothing for all body types. They pride themselves on their local and ethical manufacturing practices.

This Shopify store sells size-inclusive clothing – colorful jackets, form-fitting jumpsuits, comfortable underwear, and more.

Big Bud Press has built a simple, beautiful, and colorful website – just like their physical stores in Los Angeles, Palm Springs, and Chicago. 

With clear navigation, unique style, and consistent theme in photography, it’s impossible to confuse it with any other online clothing store on Shopify.

With millions of followers, Fashion Nova is a clothing brand renowned for delivering the season’s most-wanted styles.

This Shopify store offers collections for men, women, and children. They forecast trends before anyone else and introduce new products regularly.

As one of the best Shopify fashion stores, it’s a true inspiration for aspiring entrepreneurs.

  • Easy to navigate. Easily access different collections – Trending, Most Wanted, Essentials, and many others.
  • A wealth of content. The site features high-quality photography and an array of product collections.
  • Large discounts. Fashion Nova offers discounts for most of its products, encouraging online shoppers not to miss out.

Quick Tip

Try free Shopify apps to reach a wider audience and supercharge your sales.

Make It Happen Today!

Fitness Shopify Clothing Store Examples

As awareness of the importance of health and fitness grows, gyms, sportswear, and fitness gear continue to gain popularity. In 2021, about four in five survey respondents in the United States had at least one home fitness product.

Let’s look at some fitness clothing industry stores that excel in sales and help people stay fit, strong, and healthy.

Gymshark is one of the best examples of an eye-catching Shopify clothing store. It’s a fitness apparel brand founded in 2012 by teenager Ben Francis, which has since grown into a multimillion-dollar business.

The company sells a wide array of fitness gear and apparel emphasizing performance, quality, and comfort. Gymshark expertly uses social media platforms, including its Instagram feed, filled with people wearing their gear.

The website of this Shopify clothing store is easy to navigate via various product categories. In addition to its professional design, Gymshark provides detailed product descriptions for all items.

With smart search engine optimization (SEO), the company increases its store’s visibility. You can do that too. Take a look at our Shopify SEO guide to optimize your own Shopify store.

With a mission to bring yoga to the world, Alo Yoga inspires, encourages, and supports people’s wellness journey. It is an excellent example worth your attention as one of the top Shopify stores.

They sell yoga clothes, leggings, and accessories for the studio, street, and everywhere in between.

With physical shops in New York and California, Alo Yoga’s online clothing store mirrors their modern design, capturing visitor’s attention at first glance. Their stunning website provides an easy browsing experience.

YoungLA is one of the best Shopify clothing stores headquartered in Los Angeles. They pride themselves on creating unique products with quality and fitness in mind.

They offer a vast selection of men’s bodybuilding clothes, including tank tops, joggers, and outerwear. The brand has identified its target audience and caters to their specific needs.

Their website has a modern vibe with professional images showcasing their collections. YoungLA’s online store is beautifully designed and works well on desktops, smartphones, and tablets.

With a section for customer reviews and user-generated content, it’s clear that social proof is hardly a problem for YoungLA.

In a nutshell, it’s one of the best Shopify clothing stores for fitness enthusiasts looking to update their gym gear and keep it looking fresh.

This online store sells yoga apparel, workout clothes, and activewear, including leggings, joggers, tops, and bras.

Not only is it one of the best clothing stores for yoga gear, but it also promotes body positivity by featuring models of all shapes and backgrounds, showing that beauty comes in many forms.

Their website is easy to navigate, neatly displaying all their products with beautiful and inclusive imagery.

The Best Shopify Clothing Stores for Babies

When it comes to kids and their well-being, parents will do whatever they can to provide the very best. Especially in terms of comfort, health, and quality of life.

After all, the revenue in the baby clothes segment says it all – in 2023, it amounted to $43 billion.

Whether you’re after practicality or fashion, Posh Peanut has it all. The brand is committed to providing adorable, high-quality products while emphasizing customer experience.

They offer a variety of fashionable children’s clothing, practical accessories, and lovely matching outfits for the whole family.

Posh Peanut is a beautiful Shopify store example due to its simple, elegant, and modern design. With beautiful real-life images, parents can see how the clothes would look on their baby. Their website is easy to navigate, letting customers quickly find what they want.

They’re one of the best Shopify clothing stores for babies and children, a wonderful example worth checking out.

Sleeping Baby is a Shopify clothing store with the motto: “Inspiring dreams one night at a time.”

They offer baby swaddles, pajamas, and the Zipadee-Zip – a wearable blanket for babies of various ages.

Their homepage is persuasive, immediately featuring customer stories from happy and well-rested parents gladly sharing their experiences, reinforcing the brand’s tagline: “Better sleep for baby, better sleep for you.”

Of all the Shopify clothing stores for babies, Sleeping Baby deserves its place among the best. Their homepage features trust badges from prominent magazines and shows they’ve been featured on, such as Forbes, Shark Tank, Parents, and Good Morning America, emphasizing their reputation for excellence.

Gerber Childrenswear is a trusted partner in the parenting journey. Their brand offers collections infused with of-the-moment trends without sacrificing quality, comfort, or functionality.

They sell a huge selection of baby clothes for newborns and toddlers, including bodysuits, sleepwear, swimwear, and outfits.

Their Shopify store design is simple, clean, and fully responsive. Although the layout is standard, it has everything a Shopify clothing store needs: a functional design, easy navigation, and professional product photos.

Make It Happen Today!

Start a Shopify Clothing Store With Printify

Printify is a print-on-demand platform that seamlessly connects with Shopify, so you can easily sell one-of-a-kind products.

Whatever your ambitions, our mission stays the same – to help you make more money with less effort. With just a few clicks, people can set up their own Shopify clothing stores.

After you make a sale, we do the rest – printing, packaging, and shipping directly to your customer’s doorstep.

With Printify, you’re in good hands. Over two million merchants trust our platform worldwide, with more signing up daily.

100% Free

You can sign up and use our platform free of charge. No need for any upfront investment.

Large Selection

The Printify Catalog has over 900 high-quality products you can personalize to your heart’s content and instantly add to your Shopify clothing store.

Worldwide Delivery

Your customers will receive their orders quickly with a network of over 80 carefully vetted Print Providers.

Beginner-Friendly Design Tool

24/7 Merchant Support

Whatever your questions, we’re here for you. Our professional Support Team is always ready to help.

The beautiful thing about the print-on-demand business model is that you can design, create, and sell your own personalized products without any inventory, equipment, or worries.

What Makes a Good Shopify Clothing Store?

The 17 Best Shopify Clothing Stores of 2023: Insights and Inspiration 17

Regarding Shopify stores, clothing is one of the most competitive niches. Apart from selling stylish apparel, there are several aspects an entrepreneur should consider.

A Beautiful Shopify Store Design

As soon as the page loads, the store should welcome visitors with a beautiful layout, theme, and imagery, clearly conveying the brand’s value proposition and intriguing them to explore further.

While creating a store on Shopify isn’t difficult, creating a great one requires careful consideration, especially of the navigational flow. Visitors should be able to seamlessly browse through the store with as few clicks as possible.

All the best clothing stores share a common characteristic – they capture the visitor’s attention from the very beginning. When designing your Shopify clothing store, focus on the content any customer would enjoy: sales, discounts, and free shipping.

Whoever your customers are, whichever social media platform they frequent, make it easy for them to reach you and be ready to offer support.

High-Quality Product Pages

When showcasing your products, do so with professional photography, reflecting the heart and soul of your clothing brand. The images should inspire trust and give customers all the information they need to feel comfortable purchasing from you.

An Effective Marketing Strategy 

If you want to build a truly successful Shopify store and reach your target audience effectively, don’t neglect marketing. Whether it’s social media, influencer, or email marketing, using a variety of channels can be highly beneficial for any business.

The Best Shopify Clothing Stores: A Few Closing Thoughts

Whether you already have a clothing store or plan on setting one up, we hope these examples have inspired you to design a Shopify apparel store that’s unlike any other.

Just like a physical store, an online one:

  • Invites customers
  • Showcases your products
  • Provides visitors with a preview of the experience they can expect from your brand

A little inspiration goes a long way. These Shopify clothing store examples gave insight into how professionals do it, allowing you to learn and reach new sales heights.

Which is your favorite Shopify clothing store? Did we miss a good Shopify store that should be on our list? Let us know in the comments.

Make It Happen Today!

This originally appeared on Printify and is available here for wider discovery.
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