Before diving into the nitty-gritty, let’s briefly cover what Shopify, Wix, and Squarespace can offer an eCommerce store owner:
Choosing between Shopify, Wix, and Squarespace requires a deeper understanding of what each platform offers. Let’s look in more detail at the factors that influence creating and maintaining an online business.
Each platform’s distinct pricing and trial offerings highlight its unique value propositions. These include Shopify’s scalable eCommerce solutions, Wix’s design flexibility, and Squarespace’s emphasis on quality and design coherence without compromising on eCommerce functionality.
Squarespace’s pricing is attractive. However, Shopify and Wix offer more advanced eCommerce features in low-tier plans and have better growth possibilities than Squarespace.
Shopify’s commitment to customization allows merchants to tailor their sites extensively, from layout adjustments to intricate design tweaks – Shopify themes can fit any brand’s visual identity. Shopify merchants can easily create a professional-looking online store that stands out, even without technical skills or experience.
Wix is renowned for its vast library of templates, providing the most extensive range of design options among the three platforms. Wix templates cater to a broad spectrum of industries and styles, from simple blogs to complex eCommerce sites.
However, if you want to add code snippets, Wix offers tools, such as the Velo editor, to make that easy.
While offering less flexibility than Wix, Squarespace’s editor focuses on design coherence and aesthetics, ensuring that websites maintain a high standard of beauty and functionality. This structured approach to design helps you craft stunning websites that effectively communicate your brand’s story and values.
Squarespace takes the lead. Even though it’s hard to keep up with Wix’s constant innovation and improvement, Squarespace added more customization and AI to its already-winning design capabilities.
It is a draw between Shopify and Wix. Squarespace lags slightly behind with limited payment options.
Shopify takes the lead, followed closely by Wix, with the most extensive range of apps, from marketing and SEO tools to inventory management options.
Wix’s approach to customer support, emphasizing accessibility and comprehensiveness, possibly offers the best support experience.
Written by
Andris Mucenieks
Andris is a writer and scholar with 10+ years of experience inside and outside academia. Devoted to his family and a convicted introvert, Andris left teaching to focus on what matters. He loves creating things, playing musical instruments, and walking around forests.
