Master Amazon Advertising: Increase Brand Visibility

Amazon is a competitive online retailer, so ads are a great tool to help you stand out.

Amazon ads increase traffic to your product listings by increasing their visibility, leading to more clicks and sales.

Amazon ads put your products in front of customers who are already interested in what you’re selling, leading to higher conversion rates.

Targeting specific demographics with Amazon ads reaches new customers who may not have found your products otherwise.

Targeted Amazon ads remind customers about products similar to previous purchases, encouraging repeat sales and improving your brand’s visibility.

Note: Self-service packages for Amazon video ads require a minimum budget of  $10k. Set and manage your advertising costs through Amazon DSP.

Note: Costs vary depending on the device and ad complexity. There is no minimum spend for self-service campaigns, but managed-service campaigns require a $50k minimum.

Note: Cost vary widely because custom ads are tailored to your specific campaign needs. Plan with Amazon’s team to outline precise budget requirements.

Branding makes your business more memorable to customers. Use Amazon ads branding features to build a brand your customers will connect with.

Amazon Stores lets brands design multi-page profiles on the platform to display product pages and customer reviews. Use ads to bring customers to your Store page to find more details about your products and other information they may want before purchasing.

Amazon Posts is a free marketing tool that lets brands use photos to engage shoppers as they browse through the online retailer. Use it to create posts on a product detail page and in search feeds.

Stand out in a crowded retail platform by adjusting your Amazon advertising strategy frequently. There are a few ways to improve your Amazon ads and their performance.

Incorporate long and short-tail keywords around your target keyword to match product features your potential customers will likely search for. Promote keyword-targeted ads to boost brand visibility.

Maintain consistent brand messaging across your Amazon ads and product listings to increase customer recognition. Use your brand’s Amazon URL to view traffic analytics and the reporting tool to improve your message.

Schedule your ads to run when your target audience is most active. View traffic analytics to adapt to organic rankings and increase the chances of ad clicks and purchases.

Use Amazon’s negative targeting feature for keywords in search results. It helps weed out irrelevant traffic, improving your ad performance by attracting the right leads.