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Launch A Shopify Phone Case Storefront

Launch A Shopify Phone Case Storefront

The simplicity and popularity of custom phone cases make it a worthwhile pursuit for designers and a way to make a profit with a personal brand.

If you’re interested in graphic design and eCommerce, read on to learn how to open a phone case store on Shopify and run it using a modern business model.

A colorful phone case with a design of potted succulent plants placed among other items such as a turquoise box and a water bottle.

Shopify is a leading eCommerce platform, powering 4 million live websites with intuitive website-building tools, analytics plug-ins, and marketing services.

The advantages of selling on an eCommerce website – as opposed to brick-and-mortar locations or online marketplaces – are that sellers can create a highly visual platform and personalize it as they see fit, with full control over customer analytics and order tracking.

Why are protective cases a profitable eCommerce product?

The custom phone cases market is expected to increase by $13.33 billion between 2022 and 2027, with the smartphone covers continuing to move sales revenue online. The massive market is fragmented between multiple companies, leaving competitive room for new brands.

How to Start Your Own Phone Case Business on Shopify

Research the Market

A woman performing phone case market research on her laptop.

Defining a target market will identify the possible points of entry for a new business. Research current customer trends, supply through-lines, and competition, to help plan operating costs and projections.

Research the phone case market through three aspects of business analysis:

  • Consumer Trends

Search for keywords and terms relevant to your target audience – potential phrases and trends to implement in your product descriptions and marketing strategies. 

Keyword research tools like Google Trends, Ahrefs, and Semrush, can help filter for up-to-date user search behavior and are a valuable way to measure market saturation.

  • Competition

Analyze existing phone case businesses for insights into market reach and online visibility, as well as inspiration for products and marketing.

Note the different channels companies use, the frequency and quality of the content they produce, and the services that existing users will expect from your new business.

  • Production

Plan out the scope of your manufacturing and conduct research for supply channels that can accommodate your business model, like Printify’s partnered print-on-demand integration with Shopify.

Find Your Niche

Prioritizing a specific niche – customers with shared needs and interests – is the next step. Start with eCommerce shoppers and trendy smartphone users. You will have to narrow this market into a competitive scope.

Research and develop an audience profile to align your phone case designs and brand with the most important customer needs – realistic costs, appropriate quality, relevant products, and engaging marketing content and store features.

Research factors such as age range, lifestyle, geographic location, spending habits, buying patterns, and so on – anything that can help develop a clear buyer persona. This research should give you resources and insights into linking your brand to a niche.

Create a Business Plan

Effective business plans should cover the following operational topics:

  • Outline the main aspects of the business 
  • Define the company style and image
  • Develop an operational timeline
  • List growth and sales objectives
  • Plan production, logistics, and management
  • Set up a marketing strategy
  • Calculate a budget and finance plan

Depending on your business experience, education, or eCommerce knowledge, you might already have an idea of how to develop a business plan.

Create Designs for Your Custom Phone Cases

A graphic designer creating designs for Shopify phone cases on her computer.

You’ll want designs that stand out from the competition and engage your target audience and niche.

Develop phone case designs in three ways:

  • Create Designs Yourself

You don’t need to be a skilled graphic designer to put a good idea into practice. Some experience and patience with Adobe design tools or similar free graphic design alternatives can offer all you need to create stylish designs.

  • Work With Freelance Artists

Fivver, Upwork, Freelancer, and other freelance marketplaces are useful platforms for finding designers with competitive rates at multiple skill levels. In this case, you would partner for a commission which includes the rights to use the art as a product design.

  • Use Your Audience

Many people who create an online store start out as content creators. Influencers can ask audience members for ideas or even encourage them to participate in the design process and commission their fan art.


Always keep copyright laws in mind when looking for visual assets for phone cases. Use only royalty-free images or pay for the rights to ensure your products are ethically made.

Find a Supplier

Selling high-quality phone cases on  Shopify will require partnering with a supplier that distributes protective and precisely designed products. You’ll need a secure, quality supplier with a reliable management system and competitive manufacturing costs.

Start a Shopify store using one of these online product fulfillment methods:

  • Print-On-Demand Platforms

Print on Demand (POD) platforms specialize in managing a network of Print Providers that apply custom prints to a vast selection of high-quality merchandise, including apparel and phone cases.

POD merchants design custom products and sell them at a higher margin while the purchase covers the costs of production. Then, the Print Provider fulfills, packages, and delivers the order, limiting storage costs and overhead for the merchant.

The best print-on-demand services provide hands-on mockup generators for merchants to apply and edit unique designs on blank product templates. 

Printify has partnered with Shopify to create a print-on-demand app integration that automatically publishes products on the seller’s Shopify storefront.

  • Dropshipping Suppliers

Dropshipping is organized similarly to POD – merchants sell products at a higher profit margin, the order payment covers production, and suppliers automate shipping on-demand to limit managing inventory. 

You will find a wider selection of phone cases with dropshipping, but at variable quality. Like POD, dropshipping can be operated exclusively online.

  • Working With Manufacturers

For more freedom to create phone cases and take charge of the production, work with an independent manufacturer. Reaching out to suppliers without a third-party network can be harder with limited funds, but can result in loyal partnerships.

Working with manufacturers directly means that the seller is responsible for organizing logistics, managing inventory, tracking orders, and taking care of shipping and packaging. In short, independent management with higher investment costs and labor.

Open Your Shopify Store

A young man working on opening and setting up his Shopify phone case store.

Shopify is a very intuitive website builder. You don’t need to learn coding or have front-end design experience to build a modern-looking eCommerce website. Open a Shopify store by following this step-by-step guide.

Step 1 – Create an Account

Create an account through the Shopify front page, log in, and choose a Shopify Plan. You can start with a 14-day free trial to get to know the platform.

Buy an appropriate subscription for your needs and budget, from Shopify Basic to Advanced. Once purchased, your free trial website carries over to the paid account.

From here, you will be able to log into your Shopify Admin account and access store website building features, analytics, tracking tools, and the Shopify App Store.

Step 2 – Pick a Domain Name

It’s best to get a domain that matches your business name. Come up with a business name that fits your niche as a phone case brand, but also looks unique from your competitors. Find inspiration with the Shopify Business Name Generator and Printify’s Naming Guide.

Shopify provides a free domain for all websites. Merchants often prefer to purchase a tailored domain name that’s more attractive, memorable, or closer to the brand image. Buy a custom domain through Shopify or connect a purchased domain from a third party.

Step 3 – Configure Business Details

Go to your Shopify account Settings Page to make adjustments to fit your business model and management system. 

  • Apps and sales channels –  open your sales channel or install Shopify apps.
  • Payments – add your preferred online payment gateway options.
  • Checkout – edit and automate shop policies using Shopify tools.
  • Shipping and delivery – configure shipping rates and define shipping zones.

Check out our supplementary guide to go into more detail about how to sell on Shopify.

Step 4 – Select a Store Theme

Shopify offers both paid and free themes to give your store a preset layout. The platform currently has 12 free and over 100 paid themes in the Shopify Theme Store

We recommend that you choose a theme that matches the tech and phone case industry look and standards. Start small with free or simple themes to get to know what you need and what you can live without, and move on to advanced features as your store scales.

Step 5 – Add Apps and Integrations

Shopify apps will define your store’s functionalities and improve customization features. Start browsing at the Shopify App Store or our curated list of the 17 best free Shopify Apps.

The Store management and Store design categories on the homepage (under Browse apps) include tools for interactive features and visual assets, while the Marketing and conversion category has SEO, data tracking, and automated marketing options.

Other Shopify app categories include Finding products, and Orders and shipping, enabling order fulfillment features for print-on-demand, dropshipping, or wholesale suppliers.

With custom apps enabled and working, you can experiment, get to know the Shopify system, and pick the best options that work for you.

List and Price Your Cases

Phone cases are a competitive market that fluctuates depending on your target audience, competitor prices, and the costs of store management and production. Balance affordable pricing with stable profit margins.

The simple way to calculate the price is by taking the production cost of each phone case plus taxes and fees per sale and combining that with a profit margin that can grow your Shopify store and cover monthly business expenses.

Market Your Online Store

A woman using her phone to monitor her Shopify marketing efforts.

Launching a phone case business takes some patience and learning, but managing a store, in the long run, requires dedicated marketing and search engine optimization.

Search engine optimization (SEO) refers to building user-friendly web pages with responsive elements and website content with high-ranking search keywords. List high on search engines with Printify’s 8 ways to improve Shopify SEO for your online store.

Let’s briefly cover some eCommerce marketing types and strategies:

  • Email marketing – create mailing subscriptions to inform customers about their orders, produce newsletters, and highlight products and marketing promotions.
  • Social media – publish marketing content and interact with your customers to build brand awareness.
  • Influencer marketing – partner with an online personality or influencer brand to promote your phone cases to their niche audience.

Make It Happen Today!

Tips for Running a Successful Shopify Phone Case Store

A young woman holding up a set of colorful phone cases.

Make a Visually Appealing Storefront

Use Shopify’s full design tools to your advantage. Prioritize easy page navigation and focus on product tags and descriptions. Filter by device type, from Android and iPhone cases to others.

Provide Excellent Customer Service

Encourage repeat purchases by helping the customer with transparent service and friendly return policies. Make sure to respond to inquiries and complaints, and help track customer orders.

Use Aesthetically Pleasing Product Images

Stay On Top of Trends

Follow new trends to increase relevant keywords. Look for new designs and art movements to sell phone cases with modern styles.

Offer Cases for a Variety of Phone Models

Don’t stop at the newest iPhone and iPad cases. Cater to a larger audience by offering multiple variants for different popular phone models and options in your target audience’s price range.

Other Mobile Phone Accessories to Sell

Supplement your phone case business with other phone accessories. Find inspiration to sell other phone products from the Printify Catalog:

Black custom AirPod Case Cover with a design of a cherry blossom branch.

Custom Induction Charger with a design of a bright green lime slice.

Custom Blackwater Bluetooth speaker with a design of Printify's snap logo.

Custom Mobile Display Stand with a design of cassette tapes.

Sell Custom Phone Cases With Printify

Sell phone cases with zero startup costs and full design potential.

Printify is a trusted print-on-demand platform with a network of over 2 million merchants, 90 global Print Providers, and more than 900 products in an ever-expanding catalog.

Start with Printify to sell on Shopify in just four steps:

Create a Printify Account

Sign up to Printify for free – fill in your business details and billing information. Log in to your account and navigate to the left-hand dashboard. There, you’ll see pages for your store, product catalog, saved products, orders, payment wallet, and store settings.

Design Your Phone Cases

Navigate to the Printify Catalog and filter all case accessories by selecting the Phone Cases tag under the Accessories category. Pick a phone case, select a Print Provider, and upload your designs using Printify’s Mockup Generator software.

Connect to Shopify

You can install Printify through the Shopify App Store or click My new store on the top of your Printify account dashboard and select Add a new store from the menu. Pick Shopify as your sales channel and connect. Follow instructions to finish the integration.

Publish and Start Selling

Go to your saved products in the My products menu. Select the phone cases you want displayed on your online store and click to publish them as listings. Set a price, edit any product tags and photos, and you’re ready to start selling phone cases on Shopify.


Custom phone cases are an increasingly popular eCommerce product that shows a lot of potential as a profitable tech accessory. Start selling on Shopify to create an intuitive storefront with modern design tools and management systems. Follow these steps to prepare your store:

  • Research the market
  • Find your niche
  • Create a business plan
  • Start designing your cases
  • Find a product supplier
  • Build an online storefront
  • Set and list a price
  • Promote your business

Use Shopify features, themes, plugins, and Printify, to join thousands of successful online stores using a top product fulfillment platform.

Make It Happen Today!

This originally appeared on Printify and is available here for wider discovery.
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