After you’ve optimized the descriptions of all your products, listings, and categories, it’s time to start an ad campaign. That can quickly be done by following these steps:
1. To create an Etsy ad campaign, go to the Shop Manager page on your account. Select Marketing – Etsy Ads – and Get Started.
2. Specify your goals so Etsy knows what you want to achieve from running ads.
Setting up Etsy SEO and an Etsy ads campaign aren’t just one-and-done actions. A successful Etsy shop requires continuous adjustments.
Ideally, it’s better to start running Etsy ads after getting some organic sales. Etsy will optimize the ads better by gathering shop and sales data. Patience at this early stage will pay off.
Constantly test and evaluate your Etsy ads performance, checking what works and what doesn’t. Start with a lower daily budget, then scale up as you go and learn from the accumulated data. Don’t be afraid to stop advertising, reduce your daily budget, or even remove products that don’t sell.
Etsy recommends running ads for all products at the beginning or focusing on top sales-driving products, which would generate more return on investment (ROI) from the initial investment in Etsy ads.
Cancel Etsy ads for underperforming products and consider removing them from your store.
Etsy recommends running an ad campaign for at least a month. This gives sellers time to identify trends and improve the listing’s quality score.
While promoted listings are easily spotted on the search result page, the ad performance can be tracked in the Marketing section under Etsy Ads.
Give special attention to the ROAS (Return On Ad Spend) and evaluate which advertised products have sold the most.
Written by
Andris Mucenieks
Andris is a writer and scholar with 10+ years of experience inside and outside academia. Devoted to his family and a convicted introvert, Andris left teaching to focus on what matters. He loves creating things, playing musical instruments, and walking around forests.
