Understanding how shoppers interact with Halloween products and where they focus their attention will help you tailor your marketing strategies and product offerings to maximize your success.
In 2023, Americans spent an average of $108 per person on Halloween. This figure represents a significant opportunity for merchants in the print-on-demand industry, as it highlights the potential for profit if your products and marketing strategies are well-aligned with consumer spending habits.
Online shopping remains one of the primary avenues for Halloween goods alongside discount stores (40%), Halloween-themed stores, and costume shops (39%). With 32% of consumers opting to shop online for their Halloween needs, having a strong online presence is beneficial and essential.
The Halloween season is more than just October 31st. It’s a multi-month event that requires strategic planning and execution. Let’s explore the key periods and strategies for a successful Halloween campaign.
Here’s a neat Halloween marketing idea: delight your shoppers with a surprise deal to generate more sales. Whenever a customer visits your storefront, create a pop-up message inviting them to get a treat – a discount, gift, coupon, or free shipping.
Consider turning it into a game. Ask your visitors to choose between a trick or a treat. Make one of them free shipping and the other one a discount. It’s a win-win either way.
Written by
Baiba Blain
Baiba is a content writer and language enthusiast with 5+ years of experience in translation and creative writing. Outside of work she enjoys exploring old castles, spontaneous road trips, and talking back to her cats. 10/10 arguments won so far.
